For every boom and bust of the cultural landscape nothing captures our attention more then the glittering world of engagement rings—it must be the romantics in us!
The Inevitable Return of Yellow Gold
For the last fifteen-odd years, a palpable rejection of yellow gold has been a reoccurring undercurrent in the engagement ring market. Since time immemorial the traditional hue had dominated the engagement ring landscape and many folks were looking for something different. While yellow gold never truly went away. It was in this climate that rose gold carved out a niche all its own, but according to Google Trends the high-watermark for rose gold was the holiday season of 2017. Even silver gold saw it’s last peak in the same holiday season. Read More
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