Morris County's Premier Jeweler

Conveniently located off Rt. 80 in Denville NJ

Beauty by Design

Fine Fashion & Bridal Jewelry from World-Class Designers


Breathtaking, Original Custom Jewelry

 About Us

William D. Guida is the proud owner and has been in the jewelry business his entire life. William was taught the trade by his uncle, William Kindsvogel, who was a master diamond setter. William, along with his son-in-law Albert William Gesek Jr., recreates that old world craftsmanship in every piece. They are both GIA Certified Diamond Specialist and members of the very exclusive Diamond Dealers Club which allows them to buy directly from the diamond source.

William and Al’s experience and expertise allows them to assist you in making the right decision when it comes to choosing the perfect diamond for you. Guida Jewelers has become renowned for their knowledge in diamonds and diamond setting.  If you have a stone that needs to be set, you can confidently watch us set your stone in our workshop.